The challenge
Automotive retail runs on decades-old habits — dealership groups coordinate sales, inventory, and staff across locations using a patchwork of spreadsheets, texts, emails, and generic tools never built for the industry. For a prominent automotive group with 15 locations across the New York tri-state area, this meant manual data entry errors, no real-time visibility into inventory or personnel, and management chasing updates store by store.
The solution
Margins developed Carriculum, a centralized management and messaging platform built specifically for automotive workflows. The system syncs directly with Dealer Management Systems and inventory providers to create a single source of truth for new and pre-owned stock, unifies task management, HR compliance, and internal communication across all stores, and layers on a RAG-powered AI assistant that lets leadership query anything — sales performance, aging inventory, staff availability — in plain language. What was a reactive, manual operation became a proactive, data-driven one, on an architecture ready to scale into a standalone SaaS product.
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