The challenge
Delta DMD, one of Serbia's largest distribution companies, needed to sharpen field sales execution across its spirits and wine portfolio. Success in that market is decided outlet by outlet: which products are listed in each bar and restaurant, how well each venue matches its target assortment, and how prepared the sales representative is when walking through the door. That knowledge lived in brand books, spreadsheets, and the experience of individual reps — none of it available in the field, at the moment of sale.
The solution
Margins designed and delivered an AI-first field sales platform spanning a management console and a mobile app for representatives. Before each visit, the AI generates a tailored sales strategy for that specific outlet - which products to pitch, why they fit the venue, and a ready-to-use sales narrative drawn from the company's own brand and marketing materials. In the field, a rep photographs a venue's menu and AI recognition turns it into an instant distribution report against the target assortment; a conversational assistant answers product questions and delivers micro-learning on the go. Management gets full visibility: segmentation, assortment compliance, activations, and field activity in one dashboard. The result is a field force where every representative walks into every outlet with the preparation of the company's best salesperson.
Results
- A tailored sales strategy before every outlet visit
- A photo of a menu becomes a distribution report
- Product answers and micro-learning in the field
- Assortment compliance visible across the market
More client outcomes.
All client outcomes →
Where could AI create the most value in your business?
Start with a conversation. We'll learn how your business operates, explore where AI could create meaningful value, and help determine which opportunities are worth pursuing.
Talk to our teamNo predetermined solution. No technology looking for a problem.